Well, pretty much. They wash their hands of any responsibility, pocketing your money without a clear and concise method of allowing customers to back up their purchases, and without retaining the full feature set (essentially the 4K element and any iTunes Extras if they come with them).
The senior advisor at Apple keeps referring to the right to cancellation, but this isn’t the case at all. I did not cancel. Apple (and remember my contract is with them, not the studio or distributor) took my money for a purchase, not a rental, and then removed the film from its servers without any notice, or refund or partial refund. This insist everybody should be downloading their purchases.
So what if I did download all movies? Can I play my entire iTunes/Apple TV library through Home Sharing?
I decided to enable Home Sharing on my MacBook Pro (which has moved from the apps into System Preferences -> Sharing -> Media Sharing). I’ve downloaded a number of films that I think could be at risk from being removed from Apple’s stores by the distributor for whatever reason. And to that, I added the most recent Warner Bros. film, Bird of Prey, which is offered with iTunes Extras and – more importantly for my test – 4K/HDR. According to Apple TV’s app, HDR download is actually supported!
This is what I can see in the Downloads section of my Apple TV app on macOS Catalina:
Note that you’ll see two copies of Amelie there. Two reasons for this that I can ascertain. The first is that the Apple TV app on macOS Catalina is utterly bloody useless. I was quite panicy that Amelie had been removed. Turns out that’s not the case, but the Apple TV store itself didn’t think it was the same version I had already purchased and downloaded, so offered it for me to buy. Which I did. And that’s when I found out that I’ve bought exactly the same content twice. No safeguards at all.
Anyway, when I went and enabled Home Sharing on the Apple TV (which is the 4K device, and running the latest non-beta version of tvOS), I see all the regular HD content, but not Birds of Prey. Surely logic dictates that although I cannot download the 4K version of the title, the Apple TV should still see an HD version of it? Well, it can’t. It sees nothing.
The files for Bird of Prey are definitely sitting on my Mac:
Yet my copy of What We Left Behind, an excellent documentary on Star Trek: Deep Space Nine, is available. That’s available in 4K on the Apple TV if I play it directly from Apple’s servers. Via the download on Home Sharing, it will only play in HD. The downside is that the iTunes Extras are missing. So no, you cannot make adequate backups of your movies, Apple.
Apple’s iTunes/Apple TV store (whatever the hell they call it these days) is massively misleading. The “advice” I’ve received from Apple’s support is both wrong and deceptive.
I’ll tell you something else about Apple and backups: when macOS Catalina came on the scene, removing iTunes and replacing it with separate apps, I struggled substantially to get my music library working with a new Mac. Something between iTunes and Apple Music had changed which meant there were syncing issues with the Apple Music subscription. I tried manually importing the music files. I tried restoring a Time Machine backup. No joy. In the end, I had to rely on the music in Apple’s cloud to download and use that as the backup moving forward.
(Well, more of a mugging than a robbery, I suppose)
Yesterday evening I was looking for something to watch. Something I hadn’t seen in a while. I was sure I had purchased it, but according to the Apple TV app running on macOS Catalina 10.15.4.1, it wasn’t able to find it when I did a search.
But I did find it within my library when sorted alphabetically. Phew! It just looked as if Apple was no longer selling that particular title. But at least I could stream and download it. That title was Jean-Pierre Jeunet’s MicMacs, a wonderfully comic French film about the arms industry (got to love the French sense of humour!).
But I decided that I’d leave it until I’m off on holiday next week when I can really start binging on movies (many of whom were purchased via Apple’s iTunes store recently) – I’ve got:
Once upon a Time in Hollywood
Birds of Prey
as well as a few older titles that I’ve not seen in a while that were on sale.
While I was reminiscing over Sylvain Chomet‘s The Illusionist (which is based on an unproduced Jacques Tati script, and was directly responsible for me falling in love with the city of Edinburgh and have not regretted it since), I thought about his other film, Attila Marcel. I hadn’t seen that for a very long while, and thought it’d make for a good evening’s viewing.
Like MicMacs, I couldn’t see it in Apple TV’s search function. What was worse: I couldn’t see it listed alphabetically in the library either. Yet I was damn sure I bought it on iTunes.
Thankfully Apple keeps all orders and invoices going back many years – though they could consider introducing a text search function within the Apple TV and Apple Music apps to make it easier to find particular titles – otherwise it’s you need to do a LOT of scrolling. That, plusan export function for any and all invoices as CSV or Excel format.
I managed to find the original order/invoice:
So that confirms I wasn’t going stark raving mad (entirely possible during this lockdown phase). Tried to go through the usual route of reporting a problem with Apple, but the order was so old. I managed to set-up a generic support ticket with Apple Support. After an hour or two I got a reply:
It’s important to note that I quoted the original order ID when establishing contact. I replied to say that I’ve never hidden any purchases and gave them a screenshot to prove there was nothing being hidden. I then received the following:
“The content provider decided to stop selling their movie on our platform, and either we don’t have the file or are not allowed to give it out – even if you’ve purchased it.”
Where it gets unnecessarily complicated is that Apple sells the Apple TV 4K device which has limited storage – 32Gb or 64Gb. They also sell the iPhone which has a maximum storage capacity of 512Gb. They also have the iPad which goes all the way up to 1Tb. My entire Apple TV/iTunes library sits in around 1.75Tb. And until recently my MacBook Pros have only had a maximum of 1Tb of internal storage – and half of that was being used by Apple Photos and project work.
The entire point of buying from the likes of Apple is to make it easy to access and view my film collection (haha, I’m trying to find another word for collection as it’s not really such if some swine can just come along remove stuff from it at any time without my permission or notice) via the Apple TV device, my iPhone, my iPad or my MacBook Pro.
In the UK, the fair use law prevents us legally from ripping content from physical media that we’ve purchased. Apple seems the best option – especially as they generally give you a similar set of extra features content that you’d find on a DVD or Blu-Ray release.
Now, even if I download all ~4Tb of my content to my Mac and back that content up either to the likes of Backblaze or an external hard drive or NAS, I cannot download the 4K version of the film, nor the iTunes Extras content. Then we have issues of presenting films that have been removed from iTunes like Attila Marcel to the Apple TV, iPhone and iPad. There are options for this:
AirPlay (think Google’s Chromecast)
Home Share (sharing media library direct from Mac or NAS)
But this isn’t a consistent or nice experience – something that Apple does so very well in almost all other areas of the business.
Why Apple doesn’t inform you of any content that’s about to be removed from your library?
Apple has seriously screwed the pooch because there is a difference between download and streaming, which is the heart of the matter here (and especially so with the Apple TV device). I keep the movies in their “cloud” to save space and to be able to stream because I generally always have the bandwidth to do so. There is very little need for me to download an entire movie. I think this applies to the vast majority of Apple’s customers, too. This hybrid download/streaming system is an utter mess.
Apple’s own storefront web site makes absolutely no mention that content can be withdrawn. This is what it has to say (at the time of writing, 5th May 2020):
“Buy. Rent. Watch. All inside the app. Welcome to the new home of thousands of films, including the latest blockbusters from iTunes. Now you can buy, rent and watch, all from inside the app — as well as watch everything you’ve previously purchased from iTunes.”
But Apple has done a Hitchhiker’s Guide to the Galaxy style maneuver. To quote from the book written by Douglas Adams, who was a big fan of Apple:
“But the plans were on display…” “On display? I eventually had to go down to the cellar to find them.” “That’s the display department.” “With a flashlight.” “Ah, well, the lights had probably gone.” “So had the stairs.” “But look, you found the notice, didn’t you?” “Yes,” said Arthur, “yes I did. It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying ‘Beware of the Leopard.”
The search for Apple’s Terms of Service in a nutshell
Apple’s Terms of Service (which, strangely, I found only through a third party web stite) only stipulate redownloads, NOT streaming – which is how I use iTunes/Apple TV content. Again, we’re back to the problem which is a legacy hangover from the early days of iTunes where you had to download everything to be able to watch it. Then the iPhone, the iPad and Apple TV came along. Especially the Apple TV which MUST stream the content.
You may be able to redownload previously acquired Content (“Redownload”) to your devices that are signed in with the same Apple ID (“Associated Devices”). You can see Content types available for Redownload in your Home Country at https://support.apple.com/en-gb/HT204632. Content may not be available for Redownload if that Content is no longer offered on our Services.
Associated Devices Rules (except Apple Arcade): You can have up to ten devices (but only a maximum of five computers) signed in with your Apple ID at one time. Each computer must also be authorised using the same Apple ID (to learn more about authorisation of computers, visit https://support.apple.com/en-gb/HT201251). Devices can be associated with a different Apple ID once every 90 days.
Associated Devices Rules for Apple Arcade: You can have up to 10 devices signed in to Apple Arcade per Family member at one time. Devices can be associated with a different Apple ID once every 90 days.
Redownloads vs streaming – nowt mentioned about streaming, necessary for Apple TV
The link in the above only mentions general availability of Apple Media Services. It does not mention the conditions in which content may be removed (and event then, only referring to downloadable content), nor that you will not be notified that the content is no long available.
i. Availability of Purchased Digital Content. Purchased Digital Content will generally continue to be available to you for download or streaming from the Service, as applicable, but may become unavailable due to potential content provider licensing restrictions or for other reasons, and Amazon will not be liable to you if Purchased Digital Content becomes unavailable for further download or streaming.
Amazon’s Terms for “buying” digital movie or TV content from them – this is very clearly set out: don’t use them for buying film or TV content.
Amazon have made it very clear anything you “buy” from them can vanish at any point. That they don’t have to give you any notice. That they owe you nothing if this occurs. Apple’s terms are more ambiguous because it merely states “redownloads”. Yet the service is primary a streaming service; downloads are a legacy from when iTunes first started when streaming wasn’t available and which just happens to be convenient these days for going offline (for travelling).
Why Apple doesn’t offer an immediate refund or compensation if content is removed – people make the assumption that if you purchase something from these services, they have access to it indefinitely. There’s no big massive asterisk next to the purchase button warning you about Apple or the content provider’s ability to remove the film from your cloud library. It should not be considered an extended rental. If you buy a physical CD, DVD or Blu-Ray – you don’t have somebody turn up at your doorstep from the shop that sold it to you and demand it back because their supplier no longer sells to them. Just because something is intangible should not bring about Houdini style hijinks.
Why Apple hasn’t thought about and solved this problem already? There have been sporadic reports of content being removed from people’s libraries since at least 2013.
If Apple can’t sold this problem technically, then why doesn’t it try to resolve this through its significant legal resources and the major film studios and distributors? If Apple truly is a consumer champion, dedicated to the likes of privacy et. al, it needs to be seen doing a heck of a lot more for protecting consumer’s rights. (Ironic, given the whole right to repair fiasco which is stil ongoing.)
There are plenty more articles about this, but the point is that in an age where we’re relying more and more on cloud services (including storage), it seems highly unreasonable for Apple to expect us to download every single title we buy from them and keep it somewhere local.
I’ve reach out further to Apple Support and Tim Cook to see what they have to say on the matter and have asked them what they intend to do in the future to protect consumers’ purchases. Apple needs to resolve its issue with the legacy iTunes stuff because it’s now becoming a major problem. Until then, I’m extremely damn nervous to buy anything more from the Apple TV/iTunes store knowing that at any time a content provider can pull the plug just like that.
I’d reach out to Metrodome who distributes (or at least did) Atilla Marcel and ask them what the bloody hell they’re playing at, even though my contract for the purchase is with Apple. But they went into administration in 2016. Maybe the rights reverted to Pathé? Though this doesn’t explain why it has taken this long for the title to be removed from iTunes – I’m pretty sure it was still there at the end of last year (2019). In any event, Amazon’s Prime Video has the title to rent or buy. I may reach out to Pathé and ask them what the hell THEY’RE playing at – especially as there a good number of titles from them happily existing on iTunes that I “own”.
Apple, live up to your creed: Think Different. Yet just don’t think different – do something!
BTW, when the BBC Store closed down, I had around £150 worth of purchases refunded to me in its entirety by BBC Worldwide PLUS a voucher for Amazon which could be used to buy physical or digital content by way of an apology. More companies – especially Apple – need to take note.
There are two devices that I would consider to be Apple’s greatest achievements over the past decade. The first is the Apple Watch, and the second is AirPods. Both have become daily essentials in my battle to get fit and healthier and to pass the time when commuting (especially when South Western Railway/Network Rail implodes).
AirPods are just so damn useful. You can keep them in your jacket or trouser pocket and whip them out (oo-er missus) when you need audio stimulation (oo-er missus). They are a little bit fiddly, yes, and there is the constant danger of dropping them/losing them. But when you need to listen to something in relevant peace and quiet – they’re much better than lugging around normal size headphones.
Beat(s) *THAT* Apple – You Can Do So Much Better
Speaking of normal size headphones, until I bought my first set of AirPods, I’d been using several of Apple’s Beats headphones for a few years – but I can’t say I’ve been terribly impressed. About three years ago I bought the Beats 3 Solo wireless headphones. No Bluetooth audio lag when watching a video, reasonably portable, very comfortable. But when I took them up to Edinburgh, I found I couldn’t charge them. So I took them to the Edinburgh Apple Store and they took them in for repair, and bought a pair of Beats wired headphones to tide me over. But over the past year or so, I can’t say I’m impressed with the earpads of either set of headphones:
Goodness knows how much I’ve got to pay in order to fix the earpads – they don’t appear to be user-replaceable. I’m quite disappointed in Apple here – and as a general opinion of their “extended| warranties, I do wish they’d offer FOUR year AppleCare/AppleCare+ warranties. Dell gives you a choice. Apple do not. In this case, I don’t have any AppleCare with the above headphones, but I DO have them with the AirPod Pros. And I’ve been using the headphones normally (and carefully).
Getting back on track, the one problem with AirPods is that they let in sounds from your current environment, which can make it rather difficult to hear anything unless you crank up the volume. On the iPhone, the volume is limited in a number of ways, but can be overridden:
Until I disabled Sound Check and turned off the Volume limit on the iPhone, listening to audiobooks on the iPhone was noticeably more difficult than with the Apple Watch (yes, you can upload music and audiobooks to an Apple Watch – providing you pair it with Bluetooth headers/speakers). The Apple Watch volume output was much louder and could be heard against a greater range of environmental noises (mainly trains passing through stations).
The AirPods Pro are different in that they introduce noise-cancelling features and a design which fits better inside your ear, creating a better seal, which should help reduce as much as your local environmental sounds as possible. Plus it can also be used as a kind of hearing-aid – using the built-in microphones, it can relay sounds directly to you, which makes it much easier to hear people talking to you/announcements. Whenever you need to be alert. Noise cancellation can be turned off and be used as regular AirPods. Noise cancellation itself is pretty good for an in-ear device. It won’t get rid of sounds completely, but it’s good enough to listen to music and audiobooks without having to have the volume turned up loud.
The AirPods Pro use silicon tips which keep the pods in your ears and comes with two other sizes. They’re easily replaceable (and if you lose them – Apple will sell you a new set for about $4) – just pull them off and push new ones on. I found that I had to use the larger size to get the most comfortable (and most efficient) fit. Big lugholes require big tips. Oo-er missus.
I absolutely love my AirPod Pros, and the wireless charging case makes things even easier (I’m coming from the first generation AirPods which didn’t have any wireless charging). I almost entirely use AirPods/AirPods Pro when on the phone, and at work – when I want to drown other people’s music out and/or concentrate when the office gets a bit too noisy.
They’re a bit more pricey than regular AirPods – but thanks to EE, I’m able to add them to my phone plan and split the cost over 11 months. I’ve just got to be sure NOT to wash the things – which I did when I left my first ever set of AirPods in a trouser pocket once.