The one thing that drives me completely nuts about the whole raft of current legislation against Apple from the likes of Spotify and Epic Games, who accuse Apple of market dominance is that it’s simply not true. Take for example the other day – my company organised a Zoom-based yoga session (which went very well) and the teacher provided a Spotify playlist of music. Spotify. Not Apple Music, not Deezer, not Tidal, not Napster. Spotify.
At Christmas, we were all invited to add our own recommended Christmas tunes to a shared Spotify playlist. Not Apple Music. And it should be pointed out that Apple Music’s does have a presence on Windows and Android devices, so it’s not exclusive to Macs and iPhones. Spotify’s big advantage over Apple Music is that it has a free tier versus a three month Apple Music trial. Plus, ultimately, Spotify has been established far longer than any of the other premium music streaming services.
So until shared Apple Music playlists take over from Spotify’s, I can’t see how Spotify can claim that Apple is being unfair to them. When I used to use their Premium service, I paid for it via the Spotify web site because that makes sense to me – my contract (and account) is with them. Would I like the choice of doing so through Apple? Yes, it’d be nice (and would save time – e.g. it’d be convenient), but ultimately my contract for those subscriptions are with Spotify, Netflix, Disney+, Amazon Prime Video and I pay for them directly with the video streaming provider. Interestingly, I found that a macOS software subscription to BBEdit to be .. troublesome. Apple’s system kept prompting me every so often to verify the subscription despite auto-renewal being enabled that it annoyed me so much, I just bought the version directly from the software developer.
This leads me to Epic Games. I fail to understand their reasoning for a third party store on iOS. Firstly they say 30% fee per transaction is too much. Yet Epic and other whinging developers who claim Apple is being unfair to them fee-wise don’t contest the likes of the 30% Microsoft and Sony console store fees. These are not open platforms either and strictly controlled by both Sony and Microsoft. If I wanted a fully open platform (or as open as it can be), I’d pick Linux, Windows and Android. As it stands, I’ve found the Apple ecosystem to work for me very well at a consumer and professional level. A lot of developers I work with say the same – practically everybody I know uses a Mac (with Windows being the exception).
While the iOS App Store is not perfect, it still does a pretty decent job of weeding out bad actors, though there are a few prominent cases right now which make Apple look bad – though these are few and far between and potentially a lot of stuff we don’t know about – Apple usually comes to their senses in these matters (listen, I never said Apple were perfect). What makes people think that a third-party store is going to be any better? The case against Apple is strictly a developers’ issue and not that of consumers. Do you think I like having to pay a subscription fee for Adobe Photoshop that ties me into subscribing for a full year? There is no choice of buying it outright. So don’t kid me about consumer choice.
People pick Apple for security and privacy over the likes of Google, a company that ultimately deals with advertising and sharing of personal data (although their Workspace product obviously doesn’t do that otherwise I would have got rid of it a decade or so ago). Having a third-party app store on iOS would make security a living nightmare, and possibly introduce more issues than I care to think about. Assuming for the moment that Epic Games get to put its own store on iOS and there’s a massive vulnerability in their code which could affect data stored on the iPhone/iPad. Or even worse, a piece of code in Epic’s store that, combined with a new vulnerability found in iOS, could cause a major security breach in iOS? And what if it was exploited? Who would you sue (if you’re lucky enough to be able afford to sue)? Apple? Epic? Both?
Then there’s exclusivity. Epic complains about the exclusivity and terms of Apple’s own App Store, but Epic already exerts extensive control over the in-game currency of Fortnite (to the point of compensating people in their own in-game currency after losing a lawsuit over loot boxes – remember, Epic control the value of that currency), the billing methods used to pay for it, and having sole exclusive of any sales of games and products through its own digital shop. Epic (and others) wants to dictate its own terms on a platform that’s been created, managed and supported by Apple, and from whom they have benefited considerably over the years with the macOS and iOS app stores. I firmly believe these companies do not have any entitlement to the iOS or even macOS platforms whatsoever. Epic Games’ behaviour over Fortnite has been appalling, and that’s why I’ve closed my account with them. And I’ve just done the same with Spotify too.
I find companies like Epic and Spotify to be hypocrites. They should be investing in innovation – improving their products and coming up with new ones rather than spending silly sums of money on lawyers across the world. Lawyers are the only ones who going to make any money out of all this nonsense, and I can think of much better things to spend that money on.